Kamis, 11 September 2014

Marketing in the Internet of Things (IOT)

First, what is the "Internet of Things"? Well imagine everything has the capability to interact with the other. Well imagine everything has the capability to interact with the other. Yes everything, your wallet, your refrigerator, your dog's collar, even your light bulb. It seems to be impossible but with the dawn of sensors this is a possibility. Everything will be connected and everything will interact. But what and how will this effect consumer products and services, and ultimately - Marketing?

There will be rapid exchange of data. With virtually everything connected to the internet in the future and everything talking to each other, there will be massive amount of data surging around us. For marketers this will be a ball! Everything will be practicable, customer behaviour, patterns etc will all be tracked. Joining all of these makes everything efficient both for the marketers and of course the consumers. No more need for excessive paid advertising. Marketers will only respond to the clients that really need their services or products.

In summary this might mean the possible death of interruptive marketing with our stuff or things talking through sensors the nature of marketing and advertising will completely change. This is because "search" will be a whole new ballgame with the ability to just tap their super smart phones to a friend's new watch people will be deliberate with their search sedayu city kelapa gading. Marketing and advertising will be much more relevant to a person's buyer's profile.

With the rapidity of marketing activity expected in the IOT, it is smart to say that marketers of companies must increase resources in educating their prospects and clients. You see your store front will be bigger in the IOT and people entering your store front are much more targeted. In short they have already bitten the hook and you did not even have to put out the bait. They went there for a reason whether they saw your product or services from a friend or a stranger they had a casual talk with in a café. It is important though more than ever to reel the fish in and that is by way of better information dissemination.

More than any form of text or photo the best way to efficiently educate or "reel in" your prospect is by video. A creative video production company like Corporate Video Australia should focus on creating the perfect marketing video, which will best showcase your benefits to your market. It will give your prospects a better view of what you are offering. One other thing is the personal touch of seeing the product itself and a voice which gives an illusion of someone talking even interacting with your clients. The need of educating prospected clients in the form of a corporate video during the time of IOT will become more vital than ever before.

Rabu, 10 September 2014

Important Considerations When Buying Bathroom Towels

Buying bathroom towels isn't as easy as walking into a store and buying them, well you can do that if you wish, but you don't have any idea on the quality of the product you are purchasing and may find that your towel only lasts a few months Supplier Tas Fashion, rather than a few years.

With the majority of homeowners taking extra care when making purchases on their bathroom linens these days and trying to design sophisticated and luxurious bathroom spaces, it's no surprise that you want the highest quality bathroom towels that are soft, luxurious and made to last, which is why you need to take some factors into consideration to ensure you buy the best of the best.

Quality is probably one of the most important factors that you can take into consideration, especially if you want to purchase a product that will last for years. At this point paying a slightly higher price can offer you years of use, rather than paying a low price and having to replace the product in a few months, costing you much more in the long run.

Quality is usually easy to determine and this can be based on material and thread count. The reputable suppliers, whether online or in-store will be able to provide you with the thread count. Look for products on less than four hundred gsm count, these are the lowest range of high quality that you want to go, ideally up to six hundred and fifty gsm, which is probably the best you can buy.

Material is the next decision you want to make. Bathroom towels come in a choice of materials, all of which will involve cotton, which is a breathable, durable and highly absorbent material. These options range from poly-cotton blends to one hundred percent cotton options to the luxurious Egyptian cotton choices. You may have to decide based on your budget, but remember nothing less than a four hundred gsm count should be considered.

Absorbency is another major consideration. There is nothing worse than getting out of the bath or shower, drying yourself off only to find that you are still wet when trying to get dressed. You expect a certain absorbency from your bathroom towels and the best material is cotton. Cotton is highly absorbent and can soak up all the water, leaving you bone dry, which brings you to your next important consideration, drying time.

Chances are you don't use a towel once and then throw it in the washing basket. You probably use a towel at least twice before putting it in the washing machine, but you don't want a wet towels musking up your bathroom. It is important to ensure any linen you purchase for your bath space is not only absorbent, but also dries quickly, having it dry for your next bath or shower. This is also useful when washing, ensuring they dry quickly, so you can fold them and pack them away ready to be used.

In addition to these important considerations, it is also important that you purchase bathroom towels which are durable and will last a long time. This comes down to price and quality. Paying for cheap towels doesn't ensure that they will last, where paying slightly more for a good quality towels means you will have that towel to use for a very long time, saving you money in the long run.

Your final consideration when choosing bathroom towels is colour. You may want to mix and match your colours adding splashes of colour in an all-white bathroom. Whatever colours you choose they should enhance the room, add that touch of personality and style and brighten up the space.

Jumat, 05 September 2014

Small Business Website Development - The Major Problem

If you've got a small business, you'll probably want a website. Many consumers now have a broadband Internet connection and leave their computers on all the time. It's a lot easier for them to do a simple search on the Internet than to locate their Yellow Pages, flip through them to find the heading where your business is listed.

And, even if they did remember where their Yellow Pages book is, and found the heading where your business is listed, would your ad stand out? Would it have a description of your services or products, a map of your location, along with your current hours, and your phone number and email address?

You can add all this information, and more, to a simple small business website.

So, having a website can lead to more business--and more profit. After all, a basic purpose jasa pembuatan website of a small business website is to allow a potential customer to find you fast and call you first.

=== Building a Small Business Website ===

So, let's suppose that you want to work with someone to build your small business website. How do you choose a good website development provider?

If you use one of the major search engines to find a provider who can do "small business website development" you'll probably come up with hundreds of sites. Some sites will provide instructions for you to develop your own website. Other sites will offer to develop your site for you.

Most business owners are pretty well occupied with the day-to-day process of managing their business. They don't want to learn a totally new skill.

If you are in this category, you'll want someone else to develop your website. But, there are still lots of choices.

After using a search engine to find a "small business website development" provider, you'll see sites that promise inexpensive or economical development. Some sites offer development for under $200 while others offer development for under $100 plus $10 a month for hosting.

Sure, some of these rock bottom prices don't include much more than a single page site. And there are add on services like an online merchant account (for selling products on the web), extra web space (for more pages), increased bandwidth (for more accesses and downloading), domain name registration, email addresses, and so on.

So, the actual price for your small business website development effort will depend on the purpose for your site. And, once you decide on a purpose, you will negotiate with the website development provider for all the features that support your purpose.

=== Your Website Must Be Found in the Search Engines ===

Now, here is the real catch. You can get a very pretty website from a number of providers. But, the question is: "Can your small business website be found when a potential customer is searching for services?"

I live near Royal Oak, Michigan in Oakland County. If I needed to find a furnace repair company I might use a search engine and look for a "royal oak furnace repair" company, or even an "oakland county furnace repair" company.

If my back was hurting, I might look for a "royal oak chiropractor" for help.

If I don't know the name of a particular business, I'll search using a generic term that describes the type of business or service I'm seeking.

Now you should see that a goal of your small business website is to be found when someone does a generic search for a local business that offers the goods or services you provide.

One purpose of your website is, after all, to allow potential customers to find you fast and call you first. If your website doesn't work hard to attract new customers and add to your bottom line, your money for website development was not well spent.

=== Good Search Engine Placement is an Ongoing Cost ===

Good placement in the search engines requires attention nearly every month. If someone is not updating and fine-tuning your website monthly, it's likely it will not be at the top of the search engines. While your website may look nice and give you a good feeling, it will not be working hard for your business like it should.

I spoke with a local chiropractor about his existing website. He indicated he thought it was at the top of Google for his name and his business' name. Yet, when I actually did the searches on Google, I found his site was not in the top 100 sites for either search phrase he mentioned.

Yes, he had a fine website. But nothing was being done to promote his website. His website needed fine-tuning to emphasize certain keyword phrases and it needed incoming links from other websites. Both of these activities require an ongoing effort.

So, do not think that just because you have a small business website that it is working hard for you. Just like any other employee, you have to keep paying month after month for it to be productive.